Information comes to you in multiple formats. You're listening to teleseminars, replays,
watching webinars, reading email, ebooks and articles. There is rarely a moment when you are not consuming some type of information.
Information coming in is great when you are just starting. All of us have had the experience of getting excited about a new topic – then consuming everything we can get our hands on to learn more about it. It may have been your new puppy, your new car or your new computer. Regardless of the topic, you recognize the symptoms - insatiable curiosity and appetite for information.
The problem with that behavior comes when you don't step out of the learning mode into the action mode. You see the symptoms in every area of interest - someone becomes a Learner - but never seems to take action. Particularly in money-making endeavors like real-estate investing, business opportunities and making money online, this is a self-defeating pattern seen in a lot of frustrated would-be entrepreneurs. So what is the cause of this problem – which someone continues to learn but never earns?
In fact, it seems that the longer they are in a topic, the less action they take. Their information pipeline is full. And until they can clean it out and "reverse the flow" they are
stuck.
Your information pipe is a certain size. When you first start learning a topic, new information is flowing in. But it doesn't fill the pipe, so you still have some information trickling out in the form of action.
But when your actions don't yield the results you want as soon as you like, you go looking for more information. The cycle repeats until your pipeline is so full of incoming information - that there is no space for outgoing information.
The best thing you can do is stop the input! Stop reading emails, stop buying products,
stop reading sales letters, stop listening to new ideas - just until you reverse the flow. You cannot move forward until you have stopped the influx of new information.
Once you have stopped the flow inward, start the outward flow. Write an article. Write a blog post. Post to a forum. Answer a question. Get into the habit of sharing *your* information with others. The information doesn't have to be perfect - it just needs to be outgoing information.
When you begin to practice flowing information out, you will be amazed at the results. You'll get more traffic to your website, generate more leads, and find people who want to do business with you. You'll start to make money.
The key to this process is to step out of your comfort zone. You are comfortable learning and absorbing information because you've been conditioned for years to be a good student. You're in the learning zone. But no one pays you to learn. No one pays you for being a walking encyclopedia of knowledge on a topic. It's only when you begin to share your knowledge that you get the recognition you deserve - and the money along with it.
Clean out your Information Pipeline and watchthe profits flow.
Monday, September 21, 2009
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