Defining Your Business Identity In 6 Steps

Businesses struggle with one major point which, in reality, is the KEY to their success
whether it is online or offline it makes no difference, the problem is still the same.

The problem is this.
Who are you?

Now this sounds like a simple question, but is it? Do you know who you are as a business? Chances are probably not. Don’t feel bad, I was in the same position as you not too long ago. I knew I had a business because I made money. The question I had is exactly what do I do?

I’m not talking about day to day activities. But really what do I do as a business. This
question caused me to do some soul searching and I had to ask myself some important questions. I asked myself 4 important questions which explained everything to me in about an hour. It was almost like a miracle cure.

Here Are The Six Questions
You Need To Ask Yourself

1. What do you do?
This sure sounds like a simple question but do you really know the answer?
To answer this question you must ask yourself what is the primary focus of your company.

• Are you an information publisher?
• Are you a training company?
• Are you a software company?
• Are you an affiliate marketer?

What is the primary focus of your company? The reason why this is such an important question is because once you find the answer to this question, this is where the majority of your time should be spent. If you find yourself dividing your time among things which are NOT your primary function of your company then quite possibly you haven’t answered this question yet.

2.) What Makes You Different?
Simple enough. No matter what you answered to the first question, there is no doubt you have competitors in your marketplace. What makes you different from your competitors? Essentially what is your Unique Selling Proposition (USP)?
Knowing what you do is one thing, but what differentiates your from your competitors is another.
Once you have the answer to this, then you should be pushing this differentiation in all of your marketing. Let people know why you are different then give them the reason. Shout it out, don’t hide it. This is a primary reason why people should be doing business with you. Let them know it.

3.) Why Should I Care?
This is really an add-on to question #2, but it’s extremely important for you to answer this. Basically, now the customer knows you’re different, now what’s in it for them?
Why is this differentiation significant to make a prospect do business with me?
To answer this gives you a clear path to winning over more customers in record time.

4.) What Would Make Me Buy From You?
What are the reasons a customer should spend their money with you rather than one of
your competitors? With each answer we give, we’re one step closer to defining our place in the market. What I’m doing here is making you think as a customer which is something most business owners rarely do. In reality, this is where your thinking should be 95% of the time. The answer to this question is not a one shot answer. It’s a list. List every reason why a customer should buy from you. I hope you have a huge list, the bigger the better.

5.) What do you better than anyone else?
You have to know your strengths and your weaknesses. Too many people focus on their weaknesses, so much so that they totally ignore their strengths which is of most importance to helping them define themselves. Everyone does something great, something that they are proud. What is it?

6.) Why Is This Important?
Ok, we’re back to thinking like a customer again. Why?
So you pride yourself with this one great strength which you do better than anyone else, but why should your customers care about it. Many people look at what they do best and in reality it’s of no benefit or use to the customer. In other words they’re wasting time on something that really doesn’t matter. They’re kidding themselves into thinking this one thing is of any kind of importance.
In business we are not here to make ourselves feel good. We are here to turn a profit. You can leave your ego at the door. Answer these 6 questions and you’ll definitely be headed in the right direction to define to yourself and to your customers who you are.