What's in a Retail E-Mail???

From a social media presence is rapidly becoming mandatory for online stores, e-mail data source and the Goodmail system studied retailers, as was often including Social Media Marketing links in their email campaigns.

The vast majority of the top 100 companies according to Internet Retailer have a profile on Facebook (79%), Twitter (69%) or both (59%). Previously Hyped technologies such as blogs and RSS-feeds were much less popular among the leaders of these online retailers less than one-fifth use.

But many of those that were Facebook or Twitter account does not encourage it. Slightly more than half of social media include links in their email campaigns. In addition, less than 30% mentioned their Facebook and Twitter accounts to their company's Web site clearly.

Internet-shops, which is associated with their social pages of the media in e-mail campaign were somewhat more likely to also contribute to their Web site. Nevertheless, the majority of the Internet Retailer Top 100 sites (63%) did not link to the social presence of the media.

E-retailers, often involve less social, but perhaps more practical function in its email campaigns: Store locators. More than three-quarters of Web retailers that have been studied include the physical presence of the locator tool in their marketing e-mails, compared with 70% in 2008 and 60% in 2007.
 Links to social networking sites may be rising quickly—appearing in 20% of marketing e-mails in July 2009, up from just 2% in February—but the majority of leading online retailers have yet to jump on the bandwagon.