It’s easy to understand why having an affiliate program can be one of the most exciting aspects of running an online business. Other people eagerly send you tons of traffic,
help build your list and of course make you lotsof sales. The best part is you only pay themwhen a sale is made.The partnership between an affiliate and a product owner can be extremely profitable which is why so many Fortune 500 companies are now doing everything they can to get their affiliate programs up and running. The Gap, Staples, Best Buy, Target and even Wal-Mart all have affiliate programs. So if it’s so profitable, why haven’t more small business owners incorporated an affiliate program into their marketing mix? There are always a multitude of reasons but one of the most common mistakes is thinking that you need to have thousands of affiliates in order to make it worthwhile.
Let me be clear here…
One Single Affiliate Can
Transform Your Business…
Sometimes Overnight
It doesn’t take thousands of affiliates. In fact, it doesn’t even take hundreds of affiliates.
One affiliate, sending a well crafted promotion to a targeted email list can instantly start filling your inbox with “You Made a Sale” notifications.
For example, in Armand Morin’s recent promotion for the Internet Marketing Explained course (that generated over $1 million dollars in collected sales), a whopping 78.35% of the sales came from affiliates. That means if he didn’t have an affiliate program he would have missed out on almost $800,000 of sales.
INSIDER INFO: Even though this campaign had just over 60 affiliates participate, $365,451 came from the top 10 affiliates. To add to that, the top affiliate generated over 6-figures in sales! So to put that in perspective, one relationship was responsible for over $100,000 in sales. Remember, you don’t need thousands of affiliates. Ten, five or even one affiliate can make a significant difference in your business. Here are a couple more examples… When product launch expert Jeff Walker released his Product Launch Formula 2.0, it was anticipated that he would have a very big launch (after all, he is the product launch expert!). However, in a private email interview, he shared some impressive numbers. First, this launch is arguably the second largest product launch in the internet marketing industry (for privacy reasons the specific numbers are kept confidential but it was in the multi-millions).
With that in mind, I asked what percentage of sales came from affiliates. The response was eye opening. He said that over 91% of all new Product Launch Formula 2.0 sales came from affiliates.
Yup… 91%!
Then I asked what percentage came from the top 20 affiliates.
His response: 64%.
So it’s fair to say that over a million dollars of
sales were generated by 20 people. The next example comes not from a product launch per se, but from someone who uses their affiliate program to continuously generate sales on a monthly basis.
His name is Charlie Cook and he sells marketing training and information products to
small business owners. When I asked Charlie about his affiliate
program, he shared that 60-65% of his monthly sales come from affiliates. Then I dug a little further. I asked him how many of his affiliates promote his materials on a regular basis (month after month). His response: 3.
Although he has hundreds of affiliates, three affiliates are generating the lion share of his monthly revenue.
The first lesson is clear…
Start your own affiliate program ASAP. If you don’t, you’re leaving a lot of money on the
table.
The second lesson is that you don’t need thousands or even hundreds of affiliates to
have a successful affiliate program. Remember, Armand generated $365,451 with 10 affiliates, Jeff’s top 20 affiliates did over a million dollars in sales and a mere 3 affiliates contribute to roughly 60-65% of Charlie Cook’s monthly revenue.
So the next time you are looking to do give your business a major boost, remember that
one conversation with a high powered affiliate in your market could immediately transform your business overnight.
Monday, September 21, 2009
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