Mobile has a niche preferences
Internet is now the number 1 Methods of banking, in accordance with the August 2009 survey of consumers in the United States, the American Bankers Association (ABA).
A quarter of respondents preferred online banking through branches, ATMs or any other channel.
Online banking is not only popular among young consumers: it was a response to Top of all those under the age of 55. Previously, the Bank's clients still prefer their local offices (26%) and ATMs (17%), but the popularity of branches and ATMs decreased in all age groups since 2008.
"This tells us that for the first time, more and more consumers prefer the speed and convenience of conducting their banking online than visiting their local branch, said Nessa Feddis, ABA senior counsel and expert retail banking services." It also tells us that Consumers now have the confidence in the accuracy and security of online banking. "
Consumers were much less confident, however, mobile banking, only 1% reported that it is their favorite method.
According to May 2009 data from Cloudmark and Harris Interactive, only 8% of American users of mobile content held mobile banking.
More than seven out of 10 respondents to the survey Cloudmark, which should have been concerned about the safety of mobile said that they avoided the banking or pay bills via mobile because of their fears.
Monday, September 28, 2009
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