Web ad growth to reach double figures in 2010
Online Ad spending GroupM forecasts put the online spending about 17% of total ad spending in 2010, compared to 15.4% this year and 13,9% in 2008.
"Interaction 2009" report predicts 4% growth in U.S. online ad spending in 2009, to $ 22.77 billion. Growth will come at 7% next year. Worldwide, online spending is projected to increase 9% in 2009, returning to double-digit growth in 2010.
The growth of online spending worldwide to $ 58.17 billion this year will mean online is 13,2% of the total advertising budget. GroupM predicts that the proportion will increase to 14,6% in 2010.
According to the report, the increase in the cost of search and mobile, along with a reduction in traditional media, fed by success on the Internet. GroupM found online spending has surpassed all other media channels in an economic downturn. Video, which the research firm said was the subsequent social media as "new digital Darling", is also the driving force of online spending in the United States.
"Search is a critical component of paid media, but the turning point was reached," said Rob Norman, CEO GroupM interaction. "For several years the focus was almost entirely on the rapid growth of Google and the effects of market-based auction for the advertising industry. But now the shift is now to return the world" intention "marketing" of paid search, to allocate investment and the return of more fully in several disciplines. "
Mr. Norman said the combination of paid and organic search, as well as mobile and social marketing media, will "fulfill the promise of the original search engine."
Watch the latest trends in our blog about online spending.
Wednesday, September 30, 2009
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